Our Journey, Our Story, Our Why

Tai Ora was born from my own journey. I have always looked for better ways to bring ease and clarity into life and I wanted to do the same for wellbeing choices. Like many I have stood in front of shelves or scrolled online unsure which products were truly good. I longed for options I could trust that were ethical authentic and clear but the information was often confusing. I could see others feeling the same uncertainty.

That moment of frustration turned into a vision to create Tai Ora, a space that feels authentic cultural and open to everyone. With tools like VeeVu™ and iGlo™ Tai Ora helps people and brands share real journeys so together we can move beyond the hype and find clarity connection and collective wellbeing.

At Tai Ora our purpose is simple. We bring truth back to beauty and wellness. We want people to feel seen supported and empowered in the choices they make. Every feature we build is designed to protect authenticity lift voices that matter and return value to the people who create it.

We see a future where wellbeing is not shaped by trends or noise but by what is real and meaningful. Tai Ora is more than an app. It is a movement to restore trust celebrate culture and create spaces where communities can grow together with confidence and care.

• Lineage & connection honouring whakapapa and cultural roots
• Family & care nurturing whānau and community wellbeing
• Respect & upliftment treating people with dignity and encouragement
• Guardianship & sustainability caring for resources and the environment
• Truth & integrity standing by what is honest and authentic
• Unity & inclusivity creating belonging for all

Tai Ora is more than technology. It is part of a journey of identity. It carries where we have come from the lessons of our whakapapa and the resilience of our whānau. It also reflects who we are now creating space for honesty connection and belonging in a world that often feels overwhelming.

As Tai Ora grows new pathways like SoulGlo™ and LydiaGlo™ will support journalling healing and guided recovery. At the heart of it all is the same vision to help people reconnect with themselves their culture and each other so they feel seen supported and strong in their identity.