Iwi & Funders

Tai Ora is built on Māori data sovereignty and cultural guardianship.

All data, stories and lived experiences shared on the platform remain under the control of the people and communities they come from.

Data is treated as taonga. Tai Ora does not sell personal or cultural data. Use of information is consent based, transparent and designed to enhance mana, collective wellbeing and self determination.

Sovereignty is a foundational principle and will not be compromised for scale, funding or growth.

We respect tikanga and kawa and support whānau centred decision making. With iwi partners we set an advisory rōpū and clear governance for hui cadence, escalation and sign offs. We document roles, data flows and consent so expectations stay clear and culturally safe.

We welcome kōrero with iwi and Māori organisations, kaupapa Māori providers, community trusts, research and clinical teams and values-aligned brands. Options include co-designed pilots, evaluation programmes, creator enablement and time-bound review licences that respect creator authorship and cultural integrity.

We seek funders who put collective benefit before profit, uphold tino rangatiratanga and respect tikanga in practice. Pathways include iwi investment arms, whānau trusts, Māori and philanthropic funds and kaupapa-aligned impact investors.

Your trust is paramount. Tai Ora does not sell personal data. Information is shared only with consent and for clearly defined purposes, with appropriate privacy protections in place. Insights may be used in aggregated, de-identified form to support learning and community benefit.

Only short preview videos may be shared externally when the creator has given consent. Full journeys remain on Tai Ora. Creators retain authorship and brands receive time-bound licences with attribution.

Tai Ora is more than technology. It is part of a journey of identity, shaped by where we come from, the lessons of our whakapapa and the resilience of our whānau.

As Tai Ora grows, LydiaGlo™ is our next focus, offering guided pathways that support recovery, confidence and connection. SoulGlo™ will provide a safe space for journalling, breath and healing through sound.

At the heart of it all is the same vision to help people reconnect with themselves, their culture and each other so they feel seen, supported and strong in their identity.

If this resonates let us begin with a discovery hui. We clarify goals, communities served, cultural and data settings, evaluation needs and pilot scope. From there, we can develop a simple Memorandum of Understanding, agree on how we will work together and create an outcomes plan that sets out how knowledge and benefits will return to whānau.