Did it actually work?
I bought a product after seeing it everywhere online. Everyone seemed to be using it, and the comments were filled with people saying, “This is fantastic,” “I love this” and “This is great.”
I didn’t buy it without checking. I already knew that some online comments and reviews could be paid for or incentivised, so I spent a lot of time trying to work out which ones reflected genuine experiences. With so many people recommending the product, I believed that at least some of them must have seen genuine results. Everything looked convincing, so I bought it. But it didn’t work for me at all.
That didn’t necessarily mean the product was bad or that every positive comment was dishonest. It may genuinely have worked for other people. But after spending so much time researching, I was still left with a product that didn’t work for me.
That took me back to why VeeVu™ was created. We needed a quicker and easier way to find useful product information without spending hours searching through content and reviews. VeeVu™ could also help us understand how a product was meant to be used, but it couldn’t tell us what happened over time when we used it ourselves.
Weeks later, when it was time to decide whether something had made a difference, most of us were still relying on memory. How we used the product could also affect the result. Social media content might show only part of the process without including every step, instruction or product being used. Following an incomplete demonstration could lead to a poor result or even damage our skin or hair. Without documenting what we used and how we used it, it could be difficult to know whether the product, the way we used it or something else had affected the result.
That was where the idea for iGlo™ began.
I wanted people to have a private place where they could record their experience as it happened. They could add photos and notes, keep track of how they were feeling and look back over their journey rather than trying to remember it later.
The important part was that it would belong to them. It wasn’t about expecting people to share every photo or personal detail publicly. Their iGlo™ journey would be private unless they decided otherwise.
Over time, that record could help someone see things they may not have noticed from one day to the next. They could look back and ask whether anything had changed, whether they had used the product consistently or whether something else may have affected the result.
It could also show when a product hadn’t worked, which matters just as much. Not every product will work for every person, no matter how popular it is or how many five-star reviews it has. That doesn’t always mean it is a bad product. It may simply not have been right for that individual.
If someone later chose to share their experience, parts of their journey could also be turned into a review based on what actually happened over time. That gives people something more useful than a quick rating or an anonymous comment saying a product was amazing or terrible.
Looking back, I realise iGlo™ was never just about collecting reviews. It was about giving people a way to understand their own experiences without relying entirely on everyone else’s opinions.
VeeVu™ helps people understand a product before they choose it. iGlo™ helps people understand what happens after they start using it.
Because buying the product isn’t the end of the story. It’s the point where the real experience begins.
