How Tai Ora Works
Wellbeing is personal. So is Tai Ora. We guide users to creators and brands that align with their individual journeys, building trust, connection and better choices for everyone.
Different uploads. Different outcomes.
Creators can upload a VeeVu™ for quick discovery or an iGlo™ for authentic proof. Many choose to share both, giving brands flexible, trustworthy content.
- VeeVu™: short, meaningful previews cut from the journey for product pages, ads and quick decisions.
- iGlo™: the full, AI-verified journey with photos, notes, reflections and truthful results over time.
- This two-video approach powers both discovery and trust.
Steps for Creators
- Record your journey: hook, intro, benefits, demo, CTA.
- Upload and describe: title, product, brand, category, key benefits.
- Auto create VeeVu™: Tai Ora generates the preview cut from your journey.
- iGlo™ builds over time: add photos, notes and reflections as you go.
- Publish and license: approve where your content appears and how it is used.
For Brands
- Authentic previews and reviews created by real people
- Transparent licensing opportunities with creator content
- A platform built on culture, ethics and trust that leads to loyalty
Ethics, Culture, and Care
- Cultural inclusivity: Māori-led foundation; we welcome all peoples and cultures with open hearts.
- Creator respect: respect for creator IP, informed consent and transparent licensing.
- Wellbeing-first: no pressure to exaggerate claims or results.